Brand Management 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The course attempts to provide a strategic perspective on the role and importance of the brands in the global market. Topics covered in this course include the following:

• Brands, consumption and lifestyle
• Branding models
• Brand identity and personality
• Brand strategies
• Analysing the marketing environment
• Positioning and design
• Practical brand management
• Cultural and global branding

Förkunskapskrav

60 credits in Business Administration or Economics including at least 7.5 credits in basic marketing and 7.5 credits in management courses

Utbildningsnivå: Grundnivå
Kurskod/Ladokkod: JBMN14
Kursen ges vid: Jönköping International Business School