Monica Navarro, Chen Sun and Jakob Mueller

A team consisting of two students from the School of Engineering and one from JIBS won the first prize of SEK 60 000 in JIBS Entrepreneurship Challenge 2014, with an innovative solution for TMG Tabergs.

This is the third consecutive year that JIBS organises JIBS Entrepreneurship Challenge, a contest of creativity, entrepreneurship and teamwork. In previous years the contestants have presented their own business ideas to a jury, and the competition has only been open for JIBS students. But this year, all teams included at least one student from the School of Engineering and at least one from JIBS, and the challenge was to develop a proposal for a new service, product, or business model to TMG Tabergs, in just 24 hours. The commercial printing industry is experiencing increasing competition from digital communications methods, and the company wanted make use of the student’s innovativeness.

The interest from the students was very high. When the web page for registration opened, it only took five minutes for more teams to sign up than there were room for in the compettion. On the evening of April 1, participants went on a field trip to the printers in Taberg, and then spent the entire next day conceiving their idea and preparing their presentation.

On Thursday morning, all the teams presented their proposals to the jury, and six of them were selected for the finals, which was held to a large audience in the HJ-auditorium.

The winning team consisted of two masters students from the School of Engineering; Monica Navarro (Colombia) and Jacob Mueller (Germany), and a graduate student from JIBS; Chen Sun (China). The jury praised them for being focused on an existing client base, turning the paper media into something modern, and coming up with an idea that did not involve any major investment.

“We wanted to add a new dimension to the paper product”, said the happy and excited winning team.

“Digital media has many benefits, but what is it that they do not have? Paper you can touch, interact with, using more than one of your senses.”

For the two engineering students, it was a whole new experience to work together with a business student.

“We disagreed of all the time. But instead of having real fights, we bought toy guns and pretended that to shoot each other. It was a great way to relieve stress!”

Two runner-up prizes of SEK 30 000 each were also awarded, to Sebastian Andersen, Lukas Charitonovas, Viktor Lorentzon and Nadim Kuttab of Team 4, and Petra Vretenar, Manolis Vlachos, Jasenko Arsenovic and Georgios sakos in Team 13. The jury said Team 4 demonstrated a good understanding of the organisation of the business, and made a proposal with efficiency gains. They had also made the best presentation. Team 13 had a proposal that showed that they were knowledgeable and on the edge, and made use of new materials and new possibilities.

Georgios Tsakos, Jasenko Arsenovic, Petra Vretenar, and Manolis Vlachos of Team 13, with Dean and Managing Director Professor Johan Roos and Lennart Israelsson. Photo: Denise Permerud.

Petri Rahja, founder and CEO of Scoopshot and a “serial entrepreneur”, also treated the students to an inspirational talk during the day.

“Starting a business is like a roller-coaster ride,” said Petri Rahja. “One day is up, the next day is down, maybe twice as much. You never know what is going happen, but that’s how life is. You can make mistakes, but you should learn from them and not make them again.”

The prize money comes from a fund consisting of shares donated by the Lennart Israelsson, also known as “Aktiestinsen”.

Content updated 2016-02-19