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Brand Management 7,5 Credits

Course Contents

The course attempts to provide a strategic perspective on the role and importance of the brands in the global market. Topics covered in this course include the following:
  • Brands, consumption and lifestyle
  • Branding models
  • Brand identity and personality
  • Brand strategies
  • Analysing the marketing environment
  • Positioning and design
  • Practical brand management
  • Cultural and global branding

Prerequisites

60 credits in Business Administration or Economics including at least 7.5 credits in basic marketing and 7.5 credits in management courses

Level of Education: Undergraduate
Course code/Ladok code: JBMN14
The course is conducted at: Jönköping International Business SchoolLast modified 2020-11-03 11:42:26