Marketing Communication 7.5 credits
The course gives a broad introduction to marketing communication as professional and academic discipline. This includes embracing theories, methods and working processes which underpins marketing communication planning, execution and evaluation.
Prerequisites
30 credits in Business Administration or Economics including Marketing Management (or the equivalent). Proof of English proficiency is required.
Level of Education: First cycle
Coursecode/Ladok code: JMCK18
The course is conducted at: Jönköping International Business School
| Label | Value |
|---|---|
| Type of course | Programme instance course |
| Study type | Normal teaching |
| Semester | Spring 2026: week 14 – week 23 |
| Rate of study | 100% |
| Language | English |
| Location | Jönköping |
| Time | Day-time |
| Places | 0.0 |
| Tuition fees do NOT apply for EU/EEA citizens or exchange students | 14375 SEK |
| Syllabus | |
| Application code | HJ-J5057 |