Digital Business

Degree of Master of Science (120 credits) with a major in Business Administration

Location: Jönköping

Start date: August 17, 2020

This master’s programme takes a broad business approach to the digitalisation that shapes society.

The two-year master's programme in Digital Business takes a broad approach to the digitalisation that shapes society. It addresses the new challenges that digitalisation poses for companies and their employees with regard to business renewal and innovation, marketing and digital services.

Students gain knowledge in how to analyse the business opportunities that digitalization offers for both new and existing companies. In addition, the programme stimulates creative thinking around digitalisation, strategic change, business innovation and renewal.

The programme combines theoretical and real-world practical work, and has a multidisciplinary approach covering topics in business administration, informatics and business law. 

International internship

The second year of studies includes an international internship course where students study online courses in parallel.

After graduation

After graduating, students may be interested in a range of jobs relating to digital transformation – as digital strategists or analysts for established companies, as consultants, or as entrepreneurs leveraging the opportunities of the digital economy.

Credits: 120 credits
Level: Master
Rate of study: Full-time
City: Jönköping
Place of study: Campus-based
Language: English
Start date: Autumn 2020
Application code: HJ-MU101
Requirements: The applicant must hold the minimum of a Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in one (or a combination) of the following areas: business administration, economics, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.
Read more about our Admissions Requirements.
Degree: Degree of Master of Science (120 credits) with a major in Business Administration
Tuition fee for the first semester: 60000 SEK Total tuition fee: 240000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students

NB Preliminary list of courses

Year 1

Understanding Digital Business 7.5 credits
Digital Innovation 7.5 credits
Digital Entrepreneurship 7.5 credits
Data Analysis for Decision-making 7.5 credits
Advanced Research Methods in Entrepreneurship 7.5 credits
Digital Business Modeling 7.5 credits
Digital Marketing 7.5 credits
Entrepreneurial Finance 7.5 credits

Year 2

International Internship on Digital Business 15 credits
Leading and Organising Innovation Work 7.5 credits
Business Law in a Digital Context 7.5 credits
Master Thesis in Business Administration 30 credits






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Pathway Programme

If you don't fulfil our language requirements,  you can enter our Pathway Programme, designed to strengthen your English and academic skills. Read more.