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Business Digitalization 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The course contents present basic knowledge of business digitalization from the three disciplines of information systems, digital marketing and law. The information systems part of the course covers infrastructure, website design, and electronic payments. Furthermore, socio-technical issues brought by business digitalization are analyzed. The digital marketing aspect considers social media marketing, use of analytics, banner advertising, inbound marketing option, ethical controversies and legal developments. The legal aspects include data protection and privacy, consumer protection, intellectual property and EU directives on electronic commerce.

Förkunskapskrav

General entry requirements and 30 credits in Business Administration (or the equivalent)

Utbildningsnivå: Grundnivå
Kurskod/Ladokkod: JBDK18
Kursen ges vid: Jönköping International Business School