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Brand Management 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The course attempts to provide a strategic perspective on the role and importance of the brands in the global market. Topics covered in this course include the following:
  • Brands, consumption and lifestyle
  • Branding models
  • Brand identity and personality
  • Brand strategies
  • Analysing the marketing environment
  • Positioning and design
  • Practical brand management
  • Cultural and global branding

Förkunskapskrav

60 credits in Business Administration or Economics including at least 7.5 credits in basic marketing and 7.5 credits in management courses

Utbildningsnivå: Grundnivå
Kurskod/Ladokkod: JBMN14
Kursen ges vid: Jönköping International Business School