Industrial Marketing and Supply Chain Management 7,5 hpUndervisningen bedrivs på engelska.
KursinnehållThe aim of the course is to achieve an understanding and knowledge about the global supply chain, its participants, functions and flows and how these are interrelated and interacting with industrial marketing.
It introduces the students to how to analyze logistic flows for different products and services within and between firms in the global supply chain. Further, students will acquire an insight into how changes in one part of the chain will influence the whole supply chain and its development. This understanding is complemented with the wider placement of the chain in the network, and how the actors, activities and resources restrict and enable development of firms.
The course emphasizes how industrial marketing decisions – operative and strategic – are interlinked with the supply chain. Students will learn how to approach marketing decisions under different types of uncertainty and learn from examples of innovative organizations. This will be linked to marketing research methods.
Students will also learn about the role and importance of sustainability, corporate social responsibility and the importance of performance measurement for the supply chain.
FörkunskapskravBachelor’s degree (i.e the equivalent of 180 credits at an accredited university) with at least 90 credits in engineering
Utbildningsnivå: Avancerad nivå
Kursen ges vid: Jönköping International Business School