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Marketing Communication 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The course gives a broad introduction to marketing communication as professional and academic discipline. This includes embracing theories, methods and working processes which underpins marketing communication planning, execution and evaluation.
Specific areas include:
  • The role of marketing communication within the larger field of marketing.
  • Target group analysis, communication strategy and objectives.
  • Communication tools and actors included the general marketing communication market.
  • Creative strategies and execution.
  • Media choice and media planning.
  • Budgeting, effect measurement and evaluation of communication efforts.

Förkunskapskrav

30 credits in Business Administration or Economics including Marketing Management.

Utbildningsnivå: Grundnivå
Kurskod/Ladokkod: JMCK18
Kursen ges vid: Jönköping International Business School