Marketing Research 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The overall aim is to deepen the student’s knowledge about and skills in marketing research. The course also prepares the student for thesis writing in marketing.
Important parts of the course include:

• the role of market information in firms and other organizations
• methods to gain market information
• the marketing research process, including: specification of information needed; collection, preparation and analysis of data; and oral and written reporting
• quality in marketing research
• ethics in marketing research

Förkunskapskrav

Bachelor’s degree in Business Administration including 60 credits in Business Administration

Utbildningsnivå: Avancerad nivå A1N
Kurskod/Ladokkod: MLTR23
Kursen ges vid: Jönköping International Business School