Marketing Management is designed to equip you with the knowledge and skills that enable you to support a company’s development and growth by leading projects and functions within marketing and business renewal.
The combination of theory, practice and recurring group work makes Marketing Management a programme that provides you with important experience for your future career. You study together with students from many different countries taught by a highly international faculty.
You will have the opportunity to spend one semester abroad and to develop a personal international network that can boost your career.
The fifth semester offers plenty of options to specify. Either by studying abroad at one of JIBS' recommended partner schools, or by taking elective courses of your choice at JIBS, which also allows you to do an internship in another country.
The Marketing Management Programme also includes an opportunity to apply for a double degree exchange with IQS Business School (Spain).
After completing your programme, you will be well prepared to tackle a range of positions related to marketing in local as well as international businesses.With your degree, you can apply to both Swedish and international master's programmes. Please note that master's programmes may have different entry requirements.
The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, salesperson, account manager/key account manager/service manager, after-sales, or export manager.
A bachelor's degree in business administration fulfills the prerequisites for further studies at the master's level. Here at Jönköping University, you can continue with:
- Digital Business
- International Marketing
- International Logistics and Supply Chain Management
- Global Management
- Strategic Entrepreneurship
The combination of theory and practice, and recurring group work makes Marketing Management a programme that provides you with important experience for your future career.
The programme places special emphasis on the entrepreneurial aspect from the first semester. It also emphasizes the international aspect through the focus on contemporary international markets. All courses are taught in English and the fact that the programme is open to students from around the world reinforces the international aspect.
Fakta och behörighet
Jönköping International Business School has decided to reserve a small number of places on their programmes to applicants who are particularly suitable for the education as well as the school's profile. The aim is to widen the admission opportunities for the candidates.
Communication in a Cross-Cultural Context 7,5 hp
Entrepreneurship 7,5 hp
Basic Financial Accounting 7,5 hp
Principles of Project Management 7,5 hp
Organising and Leading in a Sustainable World 7,5 hp
Supply Chain Management 7,5 hp
Marketing Management 7,5 hp
Purchasing and Sales 7,5 hp
Business Statistics 1 7,5 hp
Marketing Communication 7,5 hp
Business Digitalisation 7,5 hp
Microeconomic Principles and Mathematics for Economics 7,5 hp
Responsible Enterprise, 7,5 hp
Corporate Finance 1 7,5 hp
International Marketing 7,5 hp
Research Methods: Design, Implementation and Analysis 7,5 hp
Study Abroad/Elective courses/Internship+Elective courses 30 hp
Bachelor Thesis in Business Administration 15 hp
International Marketing Law and Consumer Protection 7,5 hp
Brand Management 7,5 hp