Brand images

Images spread messages and convey emotions very effectively. Using a common visual language strengthens Jönköping University's image and mission to bridge knowledge and society.

JU:s image concept

jönköping univeristy logo
  • Authenticity
  • Innovation
  • Diversity
  • Community
  • Activity


People are depicted in an authentic way – in real events and situations. Creative and innovative contexts showcase innovative people.

The environment where students and staff interact and work is intercultural and characterised by diversity and community. Jönköping University is constantly alive with activity in and around all parts of the campus.

Image categories


jönköping univeristy logo


jönköping univeristy logo


jönköping univeristy logo


jönköping univeristy logo