Level: Bachelor

Application period: 2024-10-16 - 2025-05-02

Start date: Autumn 2025

City: Jönköping

Degree: Degree of Bachelor of Science with a major in Business Administration, 180 credits

JIBS is double accredited by EQUIS and AACSB.

Ranked among top 100 Masters in Management by Financial Times.

Ranked among top 100 European Business School Rankings by Financial Times.

How to apply

Overview

This programme will give you the skills to support companies’ development and growth by leading projects and functions within the various areas of marketing and business renewal. You’ll be learning about this from multicultural perspectives. The last year offers plenty of specialisation options, either by studying abroad or elective courses of your choice. This includes the opportunity to do an internship in another country or different networking opportunities. It also includes an opportunity to apply for a double degree exchange programme with IQS Business School in Spain.

After your studies, you will be well-prepared for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product or brand manager, salesperson, key account manager, service manager, after-sales or export manager.

The combination of theory, practice and recurring group work makes Marketing Management a programme that provides you with important experience for your future career. You study together with students from many different countries taught by a highly international faculty.

The program director presents the program during our digital open house.
Watch it on Youtube.

Not eligible? Enter our Pathway Programme

Internship

In this programme you have the possibility to do a 10-week internship during your elective semester if you don’t choose to study abroad at one of our partner universities. This internship can be done anywhere in the world and is a great opportunity to see how you can apply economic theories and tools to real-life problems.

Study abroad

The fifth semester offers plenty of options to specify. Either by studying abroad at one of JIBS' recommended partner schools, or by taking elective courses of your choice at JIBS, which also allows you to do an internship in another country.

See all of JU's partner universities

The Marketing Management Programme also includes an opportunity to apply for a double degree exchange with IQS Business School (Spain).

After graduation

After completing your programme, you will be well prepared to tackle a range of positions related to marketing in local as well as international businesses.

The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, salesperson, account manager/key account manager/service manager, after-sales, or export manager.

With your degree, you can apply to both Swedish and international master's programmes. Please note that master's programmes may have different entry requirements.

A bachelor's degree in business administration fulfils the prerequisites for further studies at the master's level. Here at Jönköping University, you can continue with:

The combination of theory and practice, and recurring group work makes Marketing Management a programme that provides you with important experience for your future career.

The programme places special emphasis on the entrepreneurial aspect from the first semester. It also emphasizes the international aspect through the focus on contemporary international markets. All courses are taught in English and the fact that the programme is open to students from around the world reinforces the international aspect.

Facts and requirements

The programme is conducted at Jönköping International Business School

Credits: 180 credits

Level: Bachelor

Rate of study: Full-time

City: Jönköping

Place of study: Campus-based

Start date: Autumn 2025

Requirements: General entry requirements include high school diploma; with specific demand on mathematics, civic/social studies, and English proficiency. Read more about our English Requirements.

The number of places is limited and a selection is made based on high-school diploma GPA and letter of motivation.

(Special Selection: We reserve a limited number of extra seats within this bachelor programme for applicants who are considered particularly suited to the education and JIBS’ profile. Read more.)

Read more about our Admissions Requirements.

Application code: HJ-KU005

Degree: Degree of Bachelor of Science with a major in Business Administration

Tuition fee: For the first semester: 57500 SEK
Total tuition fee: 345000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students

Special selection

Jönköping International Business School has decided to reserve a small number of places on their programmes to applicants who are particularly suitable for the education as well as the school's profile. The aim is to widen the admission opportunities for the candidates.

Pathway Programme

If you don't fulfil our language requirements, you can enter our Pathway Programme, designed to strengthen your English and academic skills. Read more.