Level: Master
Application period: 2023-10-16 - 2024-05-02
Start date: Autumn 2024
City: Jönköping
Degree: Degree of Master of Science (120 credits) with a major in Product Development, specialisation in Product Design, 120 credits


This programme is ideal for students who love to design and develop new products and/or improve existing ones. Students will use creative methods to design, visualise, develop, and test new products both virtually and physically. The programme highlights the importance of successful product realisation by having a close collaboration with well-known companies in various courses.

This master's programme has two tracks, Digitalization and Industrial Design. Students need to choose one of the two tracks. The integration of the products and their manufacturing is emphasised in the programme as well as the sustainability of the products.

Curriculum for the programme Product Design

Download the programme overview here. Pdf, 70.1 kB, opens in new window.

Digitalization track

In the first track, Digital tools and automation in product development are in focus. Students choosing the digitalisation track will take courses oriented towards mechanical engineering with emphasis on utilizing digital tools to verify designs, re-design, automate and optimize products. The digitalization takes a wide-angle approach by including all stages of product development with special attention to design for producibility and addressing challenges tied to sustainability. The track involves hands-on, project-based courses in close collaboration with our industrial partners which are directly involved in the education through guest lectures, supervision, hosting study visits and assessment boards.

Examples of work within the digitalisation track

Industrial Design track

The second track focus on the consumer experience, product aesthetics and product and user interaction. The track focuses on lab-work, hands-on work with different materials, tools, and digital tools to generate design concepts. The industrial design students have access to the design studio where each student has their own workstation with a PC and digital drawing board.

Example of work within the industrial design track.

Common for both tracks

Our industrial partners provide the students with real-life projects and challenges ensuring that the education has real life relevance. The students have free access to our LABs where they are encouraged to create prototypes and test their ideas. Both tracks include co-reading with the Production Engineering and Management programme to ensure that the students get the perspective of production into the product development work in an integrated manner.

To further strengthen the connection to industry and to increase practical experience the programme contains several project courses where students work closely in collaboration with various companies, e.g., the Ikea project.

Students who have graduated from Product Design will be sought after in the job market in that they will have insights into both the creative and analytical sides of product development. The program is also preparatory for a role as PhD students in universities and institutes.

Graduates from the program will also be able to take on the task of improving the product development process in companies and proposing how to improve knowledge reuse and to make the product development more efficient. In addition to the creative aspects of the programme, engineering analyses are also trained, involving for example structural analysis and optimization.

The programme is conducted at School of Engineering
Credits: 120 credits
Level: Master
Rate of study: Full-time
City: Jönköping
Place of study: Campus-based
Start date: Autumn 2024
Requirements: The applicant must hold the minimum of a bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 90 credits in mechanical engineering, civil engineering (with relevant courses in construction), or equivalent. The bachelor’s degree should comprise a minimum of 15 credits in mathematics and 7.5 credits in CAD, or equivalent. Proof of English proficiency is required.

Read more about our Admissions Requirements.
Application code: HJ-MU120
Degree: Degree of Master of Science (120 credits) with a major in Product Development, specialisation in Product Design
Tuition fee: For the first semester: 75000 SEK
Total tuition fee: 300000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students

Pathway Programme

If you don't fulfil our language requirements, you can enter our Pathway Programme, designed to strengthen your English and academic skills. Read more.

Year 1

Period 1

Integrated Product Realization, 7.5 credits

Design Philosophy and Practice *, 7.5 credits

Applied Engineering Design **, 7.5 credits

Period 2

Advanced CAD, 7.5 credits

Elevtive courses

Integrated Product and Production Development, 7.5 credits

Foundations of Programming Opens in new window. **, 7.5 credits

Marketing Communication External link, opens in new window. *, 7.5 credits

Polymer and Composite Technology External link, opens in new window. **, 7.5 credits

User Experience Design External link, opens in new window. *, 7.5 credits

Period 3

Design Methodology In Industrial Design Project *, 7.5 credits

Production Preparation and Industrialization, ** 7.5 credits

Product and Production Platforms **, 7.5 credits

Sensation, Perception and Interaction in Design *, 7.5 credits

Period 4

Materials in Design, 7.5 credits

Realization of Industrial Design Project *, 7.5 credits

Digitalization and Automation in Engineering Design **, 7.5 credits

Year 2

Period 1+2

Project Course, 15 credits

Period 1

Research Methodology in Product Realisation, 7.5 hp

Period 2

Enterprise course in Product Design, *** 7.5 credits

Multidisciplinary Opimization, *** 7.5 credits

Period 3+4

Final Project Work in Product Development, 30 credits

*Industrial Design track courses

**Digitalization track courses

*** Elective courses for the Industrial Design track. Math course is mandatory for those who do not have 22.5 credits math


Course overview Pdf, 70.7 kB.

Student projects - Industrial Design track

Here are some of the previous student projects from courses in the industrial design track as well as the master thesis work.


Want to see more student projects? Click here. External link, opens in new window.

Student projects - Digitalization track

Here are some of the previous student projects from courses in the digitalisation track as well as the master thesis work. Click on the respective images to view the projects.

Resources, albs and other spaces avialable for students that study product design.



The program students have access to the so called JTH LABs which contains a large work area with an adjacent large and well stocked workshop. The students are spending most of their time doing hands-on work in the various courses and have free access to the many facilities we offer.

Printer farm

We find it natural to use many prototyping tools and as much as possible to test ideas and evaluate concepts. Our students have free access to our printer farm consisting of over 20 PRUSA minis and a couple of bigger printers. Happy printing!

Design studio

The industrial design students get their own work space in the design studio.

Clay workshop

Working with clay is a natural step in assessing shape, size, and ergonomic.


Peter Andersson | Program Manager, Senior Lecturer|Industrial Design track


Before becoming an industrial design teacher, Peter has worked as a designer in various companies for about 10 years, such as Electrolux in Stockholm, Lenovo in Beijing, Avalon innovation in Stockholm and Inoda + Sveje in Milan. He has designed a variety of products spanning from furniture to fridges, medical robots, bikes and mobile devices. He has a master degree in design engineering from Luleå University of Technology and a master degree in design from Domus Academy in Milan. He focuses on telling a good story by design, the design process, surface modeling and visualization.

One of the teachers, Moe, in the programme

Moe Soheilian |Senior Lecturer|Industrial Design track


Meet Moe, a skilled designer with a unique blend of expertise in architectural engineering, industrial design, and research. Moe has a Bachelor's degree in Architectural Engineering, Master's in Industrial Design, and three years of research experience in Lighting science. As an architect, Moe has worked for several years in Dubai from small-scale product to large-scale architectural projects. As an industrial designer, he collaborated with companies such as IKEA for designing a chair and with ITAB, designing a self-checkout system. When it comes to the subject of product design, Moe believes that a great design should not only be aesthetically pleasing, but also evoke a strong emotional response by exploring different attributes within the product such as form, colour and texture.

One of the teachers, Mirza, in the programme

Mirza Cenanovic |Senior Lecturer|Digitalisation track


Having a background in mechanical engineering and computational science, Mirza has been teaching and conducting research in the field since 2012. His research primarily focuses on development on computational methods, hence he has a strong interest in technical programming and implementation of new models. After receiving his doctorate in 2017, Mirza has been heavily involved in teaching Mechanics, Solid Mechanics, the Finite Element Method as well as other highly technical courses which involve programming and computation. Mirza lives by the philosophy of always pursuing knowledge and learning by implementation. His favorite quote is by Richard Feynman: “What I cannot create, I do not understand”

View over the city of Jönköping

Contact us

Programme Director

  • Senior Lecturer
  • School of Engineering