Luigi Servadio

Servadio, L., Ostberg, J. (2024). The role of the state in consumer culture: the case of “Operation Vin” in Sweden Journal of Historical Research in Marketing, 16(2), 125-152. More information

Servadio, L. (2018). Customer Rituals: Ethnographic explorations of wine rituals with families and friends (Doctoral thesis, Stockholm: Stockholm Business School, Stockholm University). More information

Servadio, L., Östberg, J. (2020). ‘Operation Vin’: Uncorking the Swedish Wine Market. Duluth, MN: Association for Consumer Research, Association for Consumer Research Conference 2020, October 1-4, 2020, Paris, France. More information

Servadio, L. (2017). Ritual of cocreation. “Wine and food conference”, June 5, Cá Foscari University, Venice, Italy. More information

Servadio, L. (2016). Value in cultural context. MITSC conference, March 14 – 16, Göteborg, Sweden. More information

Servadio, L. (2015). A cultural perspective of the value creating practices. MIT conference, March, 25 – 27, Linköping, Sweden. More information

Servadio, L. (2015). Value cocreation in cultural context. "The Naples forum on service”, June 9 – 12, Naples, Italy. More information

Nordin, F., Ravald, A., Servadio, L. (2013). The Complexity of Value-Creating Networks: Multiplicity, Heterogeneity, and Contingency. Napoli: Giannini Editore, The 2013 Naples Forum on Service, Naples, Italy, 18 - 21 June, 2013. More information

Servadio, L. (2013). Models of innovation and contextual complexity: a conceptual contingency model. “The Naples forum on Service”, June 18-21, Ischia – Italy. More information

Servadio, L. (2013). Value creation innovation. MIT conference, May 28 – 30, Lund, Sweden. More information

Servadio, L. (2013). Value cocreation in open innovation systems. Doctoral colloquium at 29th IMP conference, August 28 – 30, Atlanta, Georgia, USA. More information

Servadio, L. (2013). SMEs and the dynamic factors enabling competitiveness in electronic marketplaces. MIT conference, October 2 – 4, Uppsala, Sweden. More information

Servadio, L., Nordin, F. (2012). Critical issues during servitization: an in-depth case study. AMA Servsig, International Service Research Conference Hanken School of Economics, Helsinki, Finland, June 7-9, 2012. More information

Servadio, L., Brozovic, D., Nordin, F. (2012). Overcoming the Chasm: The Smart Machines Teaching Case Study. Academy of Marketing Conference 2012, Southampton, July 2-5. More information