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Understanding Digital Business 7,5 hp

Undervisningen bedrivs på engelska.


In the face of societal digitalization, firms face new types of pressures impacting their strategies, business models, organization and marketing. Based on interaction with practitioners representing different business areas, cases, and in-class discussions, the course will expand students’ knowledge about current digital business challenges. It will further stimulate critical and creative thinking about how to identify opportunities and how these can be leveraged in new and existing firms for entrepreneurship and business renewal.


Bachelor’s degree in Business Administration (i.e the equivalent of 180 credits at an accredited university).

Utbildningsnivå: Avancerad nivå
Kurskod/Ladokkod: JUDR26
Kursen ges vid: Jönköping International Business School
Senast ändrad 2016-06-21 14:25:41