Women's Rural Entrepreneurship

Researchers in the project:

Helene Ahl, Professor in Business Economics (Project leader)
Karin Berglund, Professor in Business Economics
Katarina Pettersson, Assistant Professor in Cultural Geography
Malin Tillmar, Professor in Business Economics

Birgitta Sköld, PhD, Business Economics

There is great hope that rural entrepreneurship will reverse the trend of depopulation of the countryside. Many of the new rural enterprises are owned and/or run by women – something that both research and rural policy often miss.

More on the project Women's rural entrepreneurship

Project Summary



Tillmar, M., Ahl, H., Sköld, B., Berglund, K: & Pettersson, K. (2022). Women’s rural businesses: For economic viability or gender equality? -A database study in a welfare state. International Journal of Gender and Entrepreneurship. 14(3) pp. 323-351. doi:10.1108/IJGE-06-2021-0091

Pettersson, K., Berglund, K., Ahl, H., & Tillmar, M. Paying lip service to gender inequality – EU rural development policy in Sweden. Gender, place, and culture.

Heldt-Cassel, Susanna & Pettersson, Katarina. (2015). Performing Gender and Rurality in Swedish Farm Tourism, Scandinavian Journal of Hospitality and Tourism, Vol. 15, Nos. 1–2, p. 138–151.

Pettersson, Katarina & Heldt-Cassel, Susanna. (2014). Reconstructing the
rural? Doing farm tourism entrepreneurship and gender. Gender in Management: An International Journal, 9(8).

Pettersson, Katarina & Heldt-Cassel, Susanna. (2014). Women tourism entrepreneurs: doing gender on farms in Sweden. Gender in Management: An International Journal, 29(8), 487-504.

Berglund, Karin; Gaddefors, Johan & Lindgren, Monica. (2015). Provoking identities: entrepreneurship and emerging identity positions in rural development, Entrepreneurship & Regional Development.

Book chapters

Forsberg, Gunnel; Pettersson, Katarina & Lindgren, Gerd. (2012). Economic Geography in Regional Planning: Homosocial stories or Allowing spaces? In S. Andersson, K. Berglund, E. Gunnarsson & E. Sundin (Eds.), Promoting Innovation – Policies, Practices and Procedures (pp. 135-154). Stockholm: Vinnova.

Theses, books and reports

Sköld, B., Tillmar, M., Ahl, H., Berglund, H., Pettersson, K. (2018). Kvinnors företagande i landsbygdskommuner med fokus på Småland och Öland. Linköping: Linköping University Electronic Press.

Pettersson, Katarina. (2012). A Policy Model for Supporting Women’s Entrepreneurship – with a Focus on Sparsely Populated areas. In K.
Pettersson (Ed.), Supporting Women’s Entrepreneurship in Nordic Sparsely Populated Areas (pp. 54-57). Stockholm.

Pettersson, Katarina. (2012). Supporting Women’s Entrepreneurship in Nordic Sparsely Populated Areas. Stockholm.


Ahl, H., Berglund, H., Pettersson, K. & Tillmar, M (2020). Women Entrepreneurs for a Viable Countryside. (https://ju.se/center/encell/en/about-encell/projects/embla.html). Jönköping: Jönköping University