After my bachelor’s in Vietnam I worked for a couple of years within marketing. This one-year programme allowed me to do a master’s abroad, without risking my business network. I found JIBS through an international consultancy and got a good impression from the web page. During my studies I got to collaborate with Swedish companies like IKEA, giving my business profile a boost. JIBS' ability to integrate the studies with innovative technology is a strong point as well.

Since graduating from JIBS, I’ve worked in many different countries from Scotland and Egypt to Vietnam. The International Marketing programme really gave my resumé a certain international standard that is attractive to employees. The programme also gave me invaluable insights for my work and has helped me think about the significant questions I should consider when starting a project.

I now work in Hanoi, splitting my time between marketing for the Swedish Institute and on my own start-up project developing a tourism app for South East Asia. To this day I am still in contact with old friends from JIBS. We’ve established a great business network, sharing ideas and creating amazing business opportunities together.

Mai Le Thi Ngoc
Former Student, International Marketing, Jönköping International Business School
Marketing Executive, Hanoi, Vietnam